Nick Gillett: Greenwashing – are you looking a little grubby?

‘Net Zero’, ‘Carbon reduction’, ‘Sustainability’, and ‘Offsetting’ – all good stuff and we’re now used to bandying these terms around like they’re going out of fashion. But whilst brands are waxing lyrical about their green credentials and how they’re busy saving the planet, how many actually are?

Whether intentionally or not, more than a few drinks brands at best ‘polishing’ their green credentials to look better than they are – and some are just lying. Beyond misleading conscious consumers and reaping undeserved competitive advantages, it pisses me off, because it’s actively halting the industry’s Net Zero progress which is where we should be placing our focus.